A group of Queensland tourism operators are taking the message to India that Queensland has the welcome mat rolled out ready to welcome visitors.
Tourism Queensland CEO Anthony Hayes said Queensland on Tour India would bring the participating Queensland tourism industry representatives together with more than 300 Indian travel agents, wholesalers, booking staff, product managers, journalists and other key decision-makers within the industry.
“This trade mission was planned long before the floods hit Queensland and given the global media coverage the event has received, it is more important than ever that our tourism industry takes the message to their trade partners that Queensland is ready to welcome visitors,” he said.
“The delegates arrived in India earlier in the week and are currently taking part in a series of workshop events in New Delhi, Chennai and Mumbai,” he said.
“The roadshow, which will finish this Saturday 22 January, will give participants the opportunity to engage with trade and general media and explain why Queensland is where Australia really shines for Indian visitors.
“The trade mission is an opportunity to increase exposure and awareness of Queensland destinations and experiences, and help participating operators expand their networks within the Indian travel industry.
“To facilitate the development of international relations, an eagerly anticipated Q-Cup cricket match between the Indian travel industry and the Queensland delegates will be staged tomorrow.”
Mr Hayes said the group included representatives from throughout Queensland including the Gold Coast, Brisbane and Hamilton Island.
“The trip will be a great opportunity for the participants to reassure Indian travel agents and wholesalers that most of the state’s major tourism destinations are accessible and tourism operations are functioning normally,” he said.
“The participants will be emphasising that the best way people can assist in the wake of the floods is to keep holidaying in Queensland.”
Mr Hayes said Queensland welcomed 24,000 Indian visitors in the year ending September 2010 who spent $62 million on their trips to the state.
“Furthermore, 63 percent of Indian visitors to Queensland were on their first trip to Australia, which emphasises the significance of increasing the exposure of Queensland to the Indian travel industry,” he said.
“Indian visitors are attracted to our natural environment and beach lifestyle so it’s not hard to understand the strong appeal of Queensland destinations and experiences.”
Source = Tourism Queensland