The Singapore Tourism Board (STB) has outlined its plans to transform its tourism sector into a key revenue generator with the Tourism 2015 Vision.
The blueprint for Tourism 2015 Vision includes targets of raising tourism receipts to S$30 billion and increasing visitor arrivals to 17 million.
To achieve these targets, the STB is attempting to solidify its position as a global leader in key customer segments such as business travel, MICE, leisure and services.
The BTMICE (Business Travel, Meetings, Incentives, Conventions and Exhibitions) industry is one of Singapore’s key tourism drivers.
In 2007, the BTMICE industry contributed close to 3 million of total visitor arrivals and contributed a record of over S$5 billion or 40 per cent of total tourism receipts.
Under the Tourism 2015 blueprint, the STB aims to raise the tourism receipts contribution of the BTMICE sector to S$10.5 billion while maintaining its overall proportionate share of the total TR.
In the past Singapore’s reputation for efficiency, excellent infrastructure and its impeccable track record has enabled it to attract a series of international events, including the World Economic Forum and the International Olympic Committee meeting in April and July 2005, and the Annual Meetings of the International Monetary Fund and World Bank Group in September 2006.
In August 2008, Singapore made history when the Singapore Union of International Associations (UIA) ranked it as the Top International Meeting City in 2007.
This was a momentous occasion for Singapore as it marked the first time that the city had been ranked as the Top International Meeting City in the world, over perennial favourites like Paris and Vienna (Wien) which we were ranked behind in 2006.
Singapore also excelled as Asia’s top country and city for meetings as well; accounting for 22.5 per cent of the meetings held in the continent.
With the growth potential of the economies in the region, the Asia-Pacific is expected to attract over 100 million business travel and MICE visitors by 2015, up from 40 million in 2002.
Therefore it comes as no surprise that Singapore continues to pursue a bigger piece of this multi-billion dollar MICE market.
Singapore is set to host a range of exciting events in 2009, including: 3DX World 3D Film Festival and Entertainment Technology Forum (Nov 2008, 2009 and 2010), Open Source Singapore – Pacific Asia Conference (February 2009), BikeAsia 2009 (February 2009), Alzheimers’ Disease International Congress 2009 (March 2009), International Furniture Fair Singapore 2009 (March 2009), BioMedical Asia (March 2009), Hospital Build Asia 2009 (April 2009), Cards Asia 2009 (April 2009), Sea Asia 2009 (April 2009), Tax Free World Asia Pacific 2009 (May 2009, 2010, 2011, 2012), ad:tech Singapore (June 2009) and BroadcastAsia 2009 (June 2009).
Source = e-Travel Blackboard: C.F