Sports Events 365 launches Korean service

Sefi Donner, Sports Events 365 CEO

Sefi Donner, Sports Events 365 CEO

Sports Events 365 launches Korean service

Sports Events 365, the international provider of tickets to sports and music events worldwide, has launched its service in South Korea. Sports Events 365 has started to operate a Korean-language website, and a full-service Korean-language reservations call center. The website and the call center allow Korean sports tourists, individuals, and groups to buy tickets online to some 60,000 sports events a year at hundreds of destinations, mostly in Europe and North America. Korean is the 19th language for Sports Events 365.

The offerings on Sports Events 365’s Korean site include tickets to matches of South Korea’s national football team at the 2018 World Cup in Russia. Sports Events 365 says that South Korea attracts international interest with the approach of the XXIII Winter Olympics, hosted in Pyeongchang on 9-25 February 2018.

The company adds that a significant share of the tickets to sports events purchased through the Korean site so far, are for matches of the English Premier League club Tottenham Hotspur, current home of the Korean football star Son Heung-min.

Having a Korean player is not the only clue to deciphering the local trends. Among other favorite football clubs are found Chelsea FC, Arsenal FC, Real Madrid, Atletico Madrid, FC Barcelona, AC Milan and Paris Saint Germain (PSG), all top notch globally famous clubs with star players such as popular Brazilian striker Neymar, currently playing for PSG .

Based on the purchases on and customer service analysis the company informs that the preference for football events is strong enough to drive trips to Europe for the sole purpose of watching football. Sports Events 365 also notes that around 30% of the customers of the Korean website are women, reflecting the fact that South Korea ranks 10th in the world and first in Asia in terms of gender equality, according to the UN.

Sefi Donner, Sports Events 365 CEO, said: “Sports Events 365 brings to South Korea a unique combination of massive offering of events, full customer service and strong commitment to the local customers and market – all of this in their mother tongue. It was obvious to me that establishment of a Korean site was a high priority for the company.According to, there are currently 30.5 million eCommerce users in South Korea, with an additional 1.33 million users expected to be shopping online by 2021. The Korean economy is strong and established, enabling the growth of tourism. Although most tourists go to neighboring Asian countries, there is a large segment of travelers who go to Europe and North America, which are in the focus of our activity. We have recently seen several South Korean travel agencies that promote football tours as part of their offering, and these types of agencies can be great long-term partners of Sports Events 365. All in all, South Korea represents a good business opportunity for us.”

Donner added: “Preparations for the launch included several surprises. For example, we were unaware that Koreans prefer the Naver search engine over Google, where we normally advertise. We had to adapt to the Korean consumer and to offer comprehensive customer service beyond the site itself.”

The site,, offers B2B collaborations to networks, travel agencies, tour operators, airlines, and other tourism companies in South Korea in order to develop and grow the sport tourism and events niche. Sports Events 365, which operates the Korean site, offers its Korean partners a wide range of solutions: Commercial tools such as commissions, allocations, and group tickets, as well as Web tools – API, white label, affiliation program, and co-branded sites.

About Sports Events 365

Established in 2006, Sports Events 365 sells tickets to sports and music events that take places in 50 countries. Sports Events 365 has been selling tickets to customers from 150 countries to most of the 60,000 yearly events on its search engine. The company offers fully guaranteed tickets alongside personal and direct service seven days a week at competitive prices and selected technology tools for sharing content and online sales.

The range of sports events that the company offers includes tickets for soccer matches in major European leagues and international championships for teams. Sport Events 365 also offers tickets for prominent events in tennis, European basketball, and rugby, alongside American basketball (NBA), football (NFL), ice hockey (NHL) and baseball (MLB) events. The company also allows ordering tickets to concerts of world-class musical artists such as the Rolling Stones, U2 and Celine Dion. As a true global and multi-lingual organization, Sports Events 365 operates websites in 19 languages in addition to a large number of jointly branded websites with travel companies.

Please visit the Sports Events 365 site at

Source = Sports Events 365
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