New report reveals insights into Canadian travelers
Canadians spend an estimated CAD 35 billion on outbound travel annually, representing a lucrative market within the international travel and tourism economy, yet their travel preferences are often assumed to mirror those of American travelers.
With the Canadian economy on an upward trajectory and the outlook for outbound travel strong, you may be interested in a new study by Development Counsellors International (DCI), Capturing the Canadian Consumer: Insights into the Path to Purchase for Canadian Travelers. The report provides insight into the habits and preferences of Canadian travelers along their “path to purchase” for international leisure travel, while also delving into the travel preferences and activities of affluent Canadian travelers, a segment with historically limited research.
Key findings from the report include:
Home Province Matters: The study indicates variations in travel patterns and preferences between Canadians from different provinces and between English and French-speaking Canadians, including where they travel, when they go, and how long they stay.
Age Matters: Canadians in each generation are inspired to travel via different marketing methods, exhibit different research and planning timelines and are also seeking distinct types of experiences.
Income Matters: Affluent households (annual income more than CAD 200,000) demonstrate significant differences in travel patterns including the types of trips they are more likely to take.