Hawaiian Airlines names Rob Sorensen Vice President Marketing & E-Commerce
Hawaiian Airlines today announced the appointment of Rob Sorensen as vice president –marketing and e-commerce. He is responsible for driving revenue growth through the airline’s online
customer experience (e-commerce), global marketing communications, and marketing strategy & analytics.
“Rob brings an enormous wealth of experience in digital marketing across a wide range of consumer categories,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “More importantly, he brings a deep passion for guest experience and for our brand, making him a great fit for the team. We’re excited for him to drive innovation and growth in consumer marketing and our largest sales channel, HawaiianAirlines.com.”
Prior to joining Hawaiian, Sorensen held senior marketing positions at industry-leading technology, retail and e-commerce companies. Most recently, he was the head of marketing and merchandising at Amazon Books, where he oversaw activities associated with the company’s first retail store concept. Sorensen previously served as senior vice president of marketing and omni-channel at Luxottica, overseeing all brand, marketing and omni-channel functions for 1,000 LensCrafters stores in the United States, Canada and Puerto Rico. Sorensen started his marketing career at Dell in Round Rock, Texas, before moving to CarMax as its vice president of marketing.
Sorensen holds an MBA from Harvard Business School and a bachelor’s degree in Philosophy and Political Science from the University of Utah.
About Hawaiian Airlines
Hawaiian® has led all U.S. carriers in on-time performance for each of the past 14 years (2004-2017) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.
Now in its 89th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (12) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights systemwide.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.