Brisbane Airtrain brings home global award
Brisbane Airtrain has received global recognition for its work in connecting travellers to the Gold Coast following the highly anticipated launch of the Gold Coast Light Rail Stage 2 tram in December 2017.
Airtrain has taken out the highly regarded 2018 Marketing Campaign of the Year Award at the Global AirRail Awards ceremony in London on November 29, beating strong competition from six others, including Stansted Express, Heathrow Express, Hong Kong Airport Express, and Sydney Airport Link.
The Global AirRail Awards recognise excellence in improving rail access to and from airports around the world.
Airtrain offers seamless travel from Brisbane Airport’s Domestic and International terminals to Surfers Paradise and all major stops in between, with one simple transfer from Airtrain to the G:link tram at Helensvale station.
To promote the connection, Airtrain wrapped a tram in a unique design developed in liaison with feedback received from the local community. Judges recognised the ‘Airtrain and Tram’ campaign’s eye-catching and effective messaging that highlighted Airtrain’s position as the best transport option between Brisbane Airport and the Gold Coast.
Airtrain CEO, Chris Basche, is proud of the global recognition for the incredible work the Airtrain team put in this year.
“We were pleased and proud to play an important role during the Commonwealth Games, and to continue being the preferred and best option for those travelling between Brisbane Airport and the Gold Coast,” said Mr Basche.
“There are a lot of people who rely on the accessibility of our service and 12 months on, communities are taking advantage of the connection and we hope to see that number grow for many years to come.
“We would not have been able to achieve this award without the support and dedication of our staff, partners and stakeholders. We’ll continue to work towards strengthening our ability to help our current and future passengers recognise the convenience and affordability of the tram connection,” he said.
Airtrain is the fastest, easiest and most cost-effective way to reach Brisbane and the Gold Coast from Brisbane Airport. It is the sole rail service connecting Brisbane Airport to Brisbane CBD with more than 21 million passenger trips taken in the company’s 16 years of operation. In 2017 and 2018, TripAdvisor® awarded Airtrain its Certificate of Excellence for consistently delivering great services to travellers in Queensland.
For more information on Brisbane Airtrain or the Airtrain and tram connection, visit Airtrain’s website.