Hong Kong hits the mark with Aussie Travellers in 2018
The Hong Kong Tourism Board (HKTB) has announced the full-year visitor arrival figures from January to December 2018, with overall overnight arrivals hitting 29.26 million, up 4.9 percent from the same period in 2017.
Overnight visitors from Australia increased by 2.4 percent, with 443,000 Aussies choosing Hong Kong as their holiday destination in 2018.
The Hong Kong Tourism Board (HKTB) Regional Director – Australia, New Zealand and South Pacific, Andrew Clark said that HKTB attributes this increase to the growth in air capacity and competitive prices, following the debut of Virgin Australia’s Sydney to Hong Kong route in July, combined with the implementation of the tourism board’s neighbourhood and great outdoor campaigns.
“The addition of Virgin’s new route has no-doubt meant that consumers have benefited from very competitive flight prices to Hong Kong across all airline carriers. This has resulted in some of the lowest prices we have ever seen to-date. Who could refuse a full-service flight for less than A$500 return?” said Mr Clark.
“From our market research we have also found that 58 percent of Aussie visitors to Hong Kong are repeaters, so they are looking to peel back a few more layers of the destination and we believe that our neighbourhood; great outdoors; and wine and dine campaigns has provided this insight and thus inspired them to return once again. We look forward to building on this further in 2019,” he said.
Total visitor arrivals to Hong Kong in 2018 neared 65.15 million, an increase of 11.4. percent year on year.