Centara on track to realising five year strategic vision
Centara Hotels & Resorts, Thailand’s leading hotel operator, has revealed that it is on track to achieve its strategic vision, which includes the goal of doubling its global hotel portfolio by 2022.
At present, Centara has 68 hotels and resorts worldwide – 45 in Thailand and 23 overseas – comprising 13,477 rooms. This includes 39 hotels in operation and 29 hotels under development. Centara secured a total of 10 hotels comprising 1,294 rooms in 2018, and will double its global collection to 134 hotels by 2022, with a multi-brand expansion strategy that will see new Centara properties rise in a variety of different markets.
For over three decades, Centara has brought its Thai-inspired experiences to guests across the world. With a reputation for blending gracious, Thai-style hospitality with world-class accommodation and amenities, the company has developed strong relationships with trade partners, developers and owners in a wide variety of different markets. Now, with an expanded collection of innovative brands, Centara is aiming to build on this impressive legacy by bringing exceptional new hotels and resorts to exciting new destinations worldwide.
In Thailand, Krabi is emerging as a major new tourism destination. Centara Hotels & Resorts currently operates three hotels in this tropical province with a further two to come in the near future. These include the highly-anticipated Centara Ao Nang Beach Resort & Spa Krabi, which will open in July 2019 and will become the only branded resort on Ao Nang Beach. Then in 2020, COSI Krabi Ao Nang Beach will open its doors.
Following these openings, Centara will operate five properties and four distinct brands in Krabi, positioning it perfectly to cater for the rising number of travellers who are now choosing to visit this alluring province.
Also in Thailand, Centara Sonrisa Residence and Suites Sriracha will soon make its debut on the country’s Eastern Seaboard, and the new COSI brand, which caters for cost-conscious and tech-savvy travellers, is becoming a key driving force behind Centara’s domestic expansion strategy. COSI Samui Chaweng Beach opened in December 2017, marking the brand’s official debut, and further COSI properties are in the pipeline in Thailand, namely COSI Pattaya Naklua Beach which will open this September and COSI Chiang Mai Ta Pae Gate.
This trendy lifestyle brand also forms part of Centara’s international development plans, with the first COSI hotel outside Thailand currently under development in Vientiane, the capital of Laos. Centara now has four properties being planned in Laos, including Centara Grand and Centra by Centara hotels in Luang Prabang, the UNESCO World Heritage-listed northern city, a COSI hotel in Vientiane, and a Centara resort in the southern city of Pakse.
East Asia remains the fastest growing development area for Centara, with hotels currently operating or in the pipeline in Cambodia, China, Indonesia, Laos, the Maldives, Sri Lanka and Vietnam. The company is also considering opportunities in Japan, including discussions over a new property in Osaka.
Finally, Centara continues to move into the Middle East with properties in Oman, Qatar and the UAE. Most recently, the company opened the 152-room Centara Muscat Hotel in May 2017, and the 265-room Centara West Bay Residences & Suites opened in Doha in December 2017, setting a new standard for Thai hospitality in the Middle East. In addition, Centara Grand Hotel Doha is on track to welcome guests by the end of 2019, and the 601-key Centara Deira Islands Beach Resort Dubai is due to open in 2020, reinforcing Centara’s ambitions in the Middle East.