Singapore Airlines partners with COMO Shambhala
Singapore Airlines and Singapore-based wellness brand COMO Shambhala, which forms part of the COMO Group, signed a Memorandum of Understanding last week on a wide-ranging partnership aimed at enhancing the customer experience for travellers.
The initial phase of the partnership will see COMO Shambhala’s award-winning wellness cuisine introduced on selected Singapore Airlines flights departing Singapore in the second half of this year, elevating the Airline’s range of food and beverage offerings on board.
Using seasonal and sustainable ingredients each with their own nutrition profile, this style of cooking aims to inspire the palate with memorable and delicious flavours, marrying healthy eating with pleasurable gastronomy.
The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced.
Future collaborations may also extend to on-board amenities, as well as in-flight entertainment content relating to wellness, among others.
Singapore Airlines has always been committed to its continued focus on service excellence, network connectivity and product leadership. This collaboration is a natural fit with the COMO Group’s position as one of the world’s leading lifestyle hospitality companies.
“SIA is fully committed to the continuous enhancement of our customer experience. We are proud to be announcing this partnership as it reaffirms our dedication to the holistic wellbeing of our customers,” said Singapore Airlines Senior Vice President Customer Experience, Mr Yeoh Phee Teik.
“It’s an exciting moment for the COMO Group, as this collaboration marks the coming together of the world’s most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts” added Mr Olivier Jolivet, CEO of the COMO Group.
About COMO Shambhala
Founded in 2000, COMO Shambhala is owner Christina Ong’s realisation of her personal vision of what comprises a meaningful spa experience. The brand ethos is simple and uncompromising: a transformative, 360-degree approach to wellness that aims to improve physical, mental and spiritual wellbeing for every individual. Health-giving cuisine, exercise including Pilates and yoga, massage and bodywork, treatments, ancient healing therapies and intuitive counselling are delivered in a nurturing environment by COMO Shambhala’s expert therapists from across the globe.
COMO Shambhala Estate in Bali is the brand’s flagship resort, but the brand’s ethos can be accessed at all COMO’s properties around the world. There are COMO Shambhala Retreats at COMO Parrot Cay in the Turks and Caicos, COMO Point Yamu in Phuket, COMO Uma Paro and COMO Uma Punakha in Bhutan and at COMO Uma Ubud in Bali. There are also city-based COMO Shambhala Urban Escapes at COMO Metropolitan hotels in Miami, Bangkok and London. There is a standalone COMO Shambhala Urban Escape in the heart of Singapore.
COMO Shambhala Cuisine is a specially-developed culinary system with specific nutritional purposes that can help boost concentration and energy, and balance blood-sugar levels. COMO Shambhala Cuisine menus are available at all COMO Hotels and Resorts worldwide.
COMO Shambhala at Home is a range of massage oils, body care, hair care, home and travel products – available for purchase at every COMO property and online – based on the principles of aromatherapy, using premium-grade pure essential oils.