New Zealand may get the Lord of the Rings followers but Australia is expecting to see an influx of Bollywood film fans as India’s top TV show airs eight new episodes filmed down under.
Tapping into the growing travelling Indian market, Tourism Australia has teamed up with Destination New South Wales to bring one of India’s most popular and romantic TV shows down under.
Expecting up to 25 million views to tune into the eight episodes of ‘Bade Achhe Lagte Hain’ (I Love Him a Lot), the show will feature backdrops of Sydney, hoping to sway Indian travellers to choose Australia as their honeymoon destination.
With airing commencing this week in the Asian country, Tourism Australia managing director Andrew McEvoy said the Indian market has “exceptional” growth potential and could doubles in size and triple Australian tourism value by 2020.
“These colourful productions are all about visual impact, and I’d argue there are few destinations that can compete with Australia when it comes to the striking beauty of our country and the iconic backdrops of our contemporary cities," he said.
According to Destination NSW chief executive Sandra Chipchase, NSW welcomed up to 10,000 visitors from India for the year ending June 2011, a 17 percent growth on the previous year.
"By linking up with one of India’s highest rating TV shows we get a fantastic opportunity to showcase Australia to huge audiences and, importantly, to exactly the type of Indian experience seeker who we know has a genuine desire to visit our country," Mr McEvoy said.
Other locations to feature in the eight episodes include Bondi beach, Sydney Opera House, Sydney Cricket Ground as well as Grand Pacific Drive and the Blue Mountains.
Australia is also expected to benefit from a new Bollywood being filmed in Australia, with cast shouting action less than three months ago for the film ‘From Sydney… with Love’.
Designed to entice Indian travellers, the movie showcases key locations across the city including the Opera House and Darling Harbour, The Sydney Morning Herald reported.
Melbourne based Indian tour specialist Carl Mah told the newspaper that Bollywood has “a huge influence” on Indian, particularly over where they choose to travel.
”Bollywood is bigger than Hollywood and people want to go to the places they see in the movies,” Mr Mah said.
”The influence of the movies is massive.”
A Bollywood entrepreneur based in Australia, Anupam Sharma explained that as the filming continues, up to two million posters and 10,000 billboard for the movie will b e advertised across India and expects up to half a billion Indians to “read the positive title with the word, Sydney”.
“A quarter of a billion people will watch the film, counting its cinema screening, pay TV release and years on the DVD market,” he told the newspaper.
“But if it turns out to be a super hit many more will see it.”Expected to be released in May next year,
Source = e-Travel Blackboard: N.J