Etihad Airways’ ’Virtual Currency’ Solution Wins Industry Recognition

PointsPay, the exclusive, real-time transaction solution that enables Etihad Guest members to convert their Etihad Guest Miles to cash, has won the Loyalty category at the 2013 Contactless & Mobile Awards (CMA) in London.

Developed jointly by Etihad Airways and Loylogic, PointsPay enables Etihad Guest Members to convert their miles into cash, with freedom to spend in-store or online at more than 30 million outlets worldwide.

Launched globally to Etihad Guest members in September 2012, PointsPay has proven a success with approximately 20,000 registered users redeeming more than 100 million miles at more than 5000 online and in-store merchants around the world. 

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “The PointsPay application is a real game-changer that enables us to reward and offer real value to our loyal customers with an innovative solution that provides the ultimate in flexibility, enabling them to convert their Etihad guest miles into cash to spend anywhere, anytime.

“The feedback from members since we launched the PointsPay application has been amazing – and we salute the team at Loylogic for their commitment and dedication to developing a unique platform that positions the Etihad Guest loyalty program at the forefront of the industry.”

To convert their miles into cash, Etihad Guest members simply use their smartphone or visit the PointsPay website to arrange for their Etihad Guest Miles to be converted into cash, and loaded directly to their PointsPay Visa card before using the card in-store or online. For online shopping, they do not need a physical card, as the system produces a Virtual PointsPay ® card to use directly online.

The PointsPay application incorporates robust security standards including automatic information encryption, password protection and notifications whenever miles are converted to credit.

Loylogic, the developer of PointsPay, is a leading innovator of loyalty e-commerce and e-payment solutions. The PointsPay CMA win follows a similar accolade earlier this year when Loylogic won the prestigious MPE Loyalty Award at the Merchant Payment Ecosystem conference in Berlin in February.


Source = Etihad Airways
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